Banking & Financial Digital Content Award

Evaluation

90% automatic · 10% by the award committee

Minimum score to win

70 / 100

Measurement period

The last full financial year before nominations open (2025), compared with 2024 for growth measures

Who can apply

• An organisation, platform or initiative publishing banking and financial digital content under a declared name and clear editorial responsibility
• Publishing regularly for at least 12 months before the end of the period
• No individual investment recommendations without a licence, and disclosure of any paid or sponsored content
• No final material regulatory or judicial sanction against the nominee during the measurement period

Indicators and weights

1. Engagement rate

   Total interactions (likes, comments, shares, saves) divided by reach, averaged over all 2025 posts, calculated on organic reach only, excluding posts promoted through paid ads

   15%
   Show points and evidenceHide

   Points

   • 6 – < 100 % 100
   • 3 – < 6 % 80
   • 1 – < 3 % 50
   • 0 – < 1 % 20

   Evidence

   Native platform analytics reports (screenshots or exports)

2. Audience growth

   Percentage change in total real followers or subscribers across channels between end-2024 and end-2025, after removing followers gained through paid follower-acquisition campaigns

   15%
   Show points and evidenceHide

   Points

   • ≥ 40 % 100
   • 15 – < 40 % 70
   • 0 – < 15 % 40
   • -100 – < 0 % 10

   Evidence

   Analytics reports for both dates and the spend report from the ad accounts

3. Completion rate

   Average full view-through for video, read-to-end for articles or full listen for podcasts in 2025

   15%
   Show points and evidenceHide

   Points

   • 50 – < 100 % 100
   • 35 – < 50 % 80
   • 20 – < 35 % 50
   • 0 – < 20 % 20

   Evidence

   Watch-time or read-depth reports from the platforms

4. Original content share

   Self-produced items as a share of all items published in 2025, excluding reposts and literal translations

   15%
   Show points and evidenceHide

   Points

   • 90 – < 100 % 100
   • 70 – < 90 % 80
   • 50 – < 70 % 50
   • 0 – < 50 % 20

   Evidence

   List of published items with their classification

5. Publishing consistency

   Number of the 52 weeks of 2025 with at least one original item published

   10%
   Show points and evidenceHide

   Points

   • 48 – < 52 100
   • 40 – < 48 80
   • 26 – < 40 50
   • 0 – < 26 20

   Evidence

   Dated publishing log

6. Returning audience share

   Share of the monthly audience that had viewed or engaged in a previous month, averaged over 2025

   10%
   Show points and evidenceHide

   Points

   • 50 – < 100 % 100
   • 35 – < 50 % 80
   • 20 – < 35 % 50
   • 0 – < 20 % 20

   Evidence

   Returning audience reports from analytics tools

7. Disclosure and compliance

   Clear disclosure of every paid or sponsored item, and no warning or violation from the financial or media regulator for misleading content in 2025

   10%
   Show points and evidenceHide

   Points

   • Full disclosure and no violations100
   • Incomplete disclosure or a violation exists0

   Evidence

   Disclosure policy, list of sponsored items and a declaration of no violations

Scored by the award committee

1. Accuracy and clarity of content

   10%
   • All five submitted items are accurate in figures and concepts, cite sources, and simplify a hard financial topic without distortion100
   • Accurate and clear but on easy topics or not always citing sources70
   • Clear but with oversimplification or a minor error40
   • Material errors or a mainly promotional tone10

Each indicator gives 0 to 100 points; its share of the total is its weight. Ties are decided by the indicators listed first in the scorecard; payment or package never affects the score.

1. Done

   Nominations open

   26 October 2026 · 13:10

2. Upcoming

   Nominations close

   27 November 2026 · 01:10

3. Upcoming

   Judging starts

   27 November 2026 · 01:11

4. Upcoming

   Judging ends

   4 December 2026 · 13:00

5. Upcoming

   Results announced

   4 December 2026 · 13:10

Times are in Asia/Riyadh (UTC+03:00).