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Financial Knowledge, Media & Culture · FKMC Musrefy Award 2026

Financial Awareness & Literacy Award

Honours initiatives that improve financial knowledge, behaviour and decision-making.

Apply

How this award is scored

Evaluation
100% automatic, from the data and evidence you submit
Minimum score to win
70 / 100
Measurement period
The last full financial year (2025); for behaviour change, a follow-up three to six months after completing the programme

Who can apply

  • A structured financial literacy programme or initiative with defined content and curriculum, run by a licensed, public or registered non-profit body
  • Programme running for at least 12 months before the end of the period
  • Participants' knowledge measured before and after with a standard tool
  • No final material regulatory or judicial sanction against the nominee during the measurement period

Indicators and weights

  1. In-depth reach per population

    People who completed the full programme in 2025 per 100,000 adults in the target country or countries, so an initiative in a small country competes on equal terms

    15%

    Points

    • ≥ 1000 per 100,000 adults 100
    • 200 – < 1000 per 100,000 adults 80
    • 50 – < 200 per 100,000 adults 50
    • 0 – < 50 per 100,000 adults 20

    Evidence

    Register of completers and official population data

  2. Financial knowledge gain

    Average difference in percentage points between completers' pre and post-test scores, using a tool based on OECD/INFE questions or an approved national tool

    20%

    Points

    • 20 – < 100 percentage points 100
    • 10 – < 20 percentage points 80
    • 5 – < 10 percentage points 50
    • 0 – < 5 percentage points 20

    Evidence

    The measurement tool and its aggregated results

  3. Financial behaviour change

    Share of completers who adopted a documented target behaviour (opening a savings account, budgeting, regular repayment, taking insurance) at a three-to-six-month follow-up, from at least 200 respondents

    20%

    Points

    • 40 – < 100 % 100
    • 25 – < 40 % 80
    • 10 – < 25 % 50
    • 0 – < 10 % 20

    Evidence

    Follow-up report with sample size and method

  4. Under-served share

    Share of completers from groups targeted by the national financial inclusion strategy (women, youth, rural residents, low-income people, people with disabilities)

    15%

    Points

    • 65 – < 100 % 100
    • 45 – < 65 % 80
    • 25 – < 45 % 50
    • 0 – < 25 % 20

    Evidence

    Register of completers by group

  5. Completion rate

    Completers as a share of those who enrolled in 2025

    10%

    Points

    • 80 – < 100 % 100
    • 60 – < 80 % 80
    • 40 – < 60 % 50
    • 0 – < 40 % 20

    Evidence

    Enrolment and completion register

  6. Commercial neutrality and national strategy alignment

    Content free of promotion of the organiser's products, and aligned with the national financial education or inclusion strategy

    10%

    Points

    • Neutral and listed in the national strategy or endorsed in writing by its owner100
    • Neutral without listing or written endorsement50
    • Includes product promotion0

    Evidence

    Curriculum, learning materials and a letter from the strategy owner where available

  7. Independent evaluation

    Programme impact evaluated by an independent party (university, research centre or public body) with a stated method and sample

    10%

    Points

    • Independent evaluation exists100
    • None0

    Evidence

    Independent evaluation report

Each indicator gives 0 to 100 points; its share of the total is its weight. Ties are decided by the indicators listed first in the scorecard; payment or package never affects the score.

Cycle timeline

  1. Done

    Nominations open

  2. Upcoming

    Nominations close

  3. Upcoming

    Judging starts

  4. Upcoming

    Judging ends

  5. Upcoming

    Results announced

Times are in Asia/Riyadh (UTC+03:00).

Results

Results are announced only after final approval.

Finalists and winners will appear here once the results have been approved and published.