Financial Knowledge, Media & Culture · FKMC Musrefy Award 2026
Financial Awareness & Literacy Award
Honours initiatives that improve financial knowledge, behaviour and decision-making.
How this award is scored
- Evaluation
- 100% automatic, from the data and evidence you submit
- Minimum score to win
- 70 / 100
- Measurement period
- The last full financial year (2025); for behaviour change, a follow-up three to six months after completing the programme
Who can apply
- A structured financial literacy programme or initiative with defined content and curriculum, run by a licensed, public or registered non-profit body
- Programme running for at least 12 months before the end of the period
- Participants' knowledge measured before and after with a standard tool
- No final material regulatory or judicial sanction against the nominee during the measurement period
Indicators and weights
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15%
In-depth reach per population
People who completed the full programme in 2025 per 100,000 adults in the target country or countries, so an initiative in a small country competes on equal terms
Points
- ≥ 1000 per 100,000 adults 100
- 200 – < 1000 per 100,000 adults 80
- 50 – < 200 per 100,000 adults 50
- 0 – < 50 per 100,000 adults 20
Evidence
Register of completers and official population data
-
20%
Financial knowledge gain
Average difference in percentage points between completers' pre and post-test scores, using a tool based on OECD/INFE questions or an approved national tool
Points
- 20 – < 100 percentage points 100
- 10 – < 20 percentage points 80
- 5 – < 10 percentage points 50
- 0 – < 5 percentage points 20
Evidence
The measurement tool and its aggregated results
-
20%
Financial behaviour change
Share of completers who adopted a documented target behaviour (opening a savings account, budgeting, regular repayment, taking insurance) at a three-to-six-month follow-up, from at least 200 respondents
Points
- 40 – < 100 % 100
- 25 – < 40 % 80
- 10 – < 25 % 50
- 0 – < 10 % 20
Evidence
Follow-up report with sample size and method
-
15%
Under-served share
Share of completers from groups targeted by the national financial inclusion strategy (women, youth, rural residents, low-income people, people with disabilities)
Points
- 65 – < 100 % 100
- 45 – < 65 % 80
- 25 – < 45 % 50
- 0 – < 25 % 20
Evidence
Register of completers by group
-
10%
Completion rate
Completers as a share of those who enrolled in 2025
Points
- 80 – < 100 % 100
- 60 – < 80 % 80
- 40 – < 60 % 50
- 0 – < 40 % 20
Evidence
Enrolment and completion register
-
10%
Commercial neutrality and national strategy alignment
Content free of promotion of the organiser's products, and aligned with the national financial education or inclusion strategy
Points
- Neutral and listed in the national strategy or endorsed in writing by its owner100
- Neutral without listing or written endorsement50
- Includes product promotion0
Evidence
Curriculum, learning materials and a letter from the strategy owner where available
-
10%
Independent evaluation
Programme impact evaluated by an independent party (university, research centre or public body) with a stated method and sample
Points
- Independent evaluation exists100
- None0
Evidence
Independent evaluation report
Each indicator gives 0 to 100 points; its share of the total is its weight. Ties are decided by the indicators listed first in the scorecard; payment or package never affects the score.
Cycle timeline
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Done
Nominations open
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Upcoming
Nominations close
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Upcoming
Judging starts
-
Upcoming
Judging ends
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Upcoming
Results announced
Times are in Asia/Riyadh (UTC+03:00).
Results
Results are announced only after final approval.