Payments & Fintech · PFT Musrefy Award 2026
Innovative Fintech Solutions Award
Honours technology solutions that tackle financial challenges and deliver scalable value.
How this award is scored
- Evaluation
- 90% automatic · 10% by the award committee
- Minimum score to win
- 70 / 100
- Measurement period
- The last full financial year (2025); for impact measures, a comparison of the twelve months before implementation with the latest twelve months after it
Who can apply
- A fintech solution live for at least 12 months, whether a technology firm sells it to paying clients or a financial institution offers it to its own customers
- Operating under a licence, regulatory approval, sandbox admission or a licensed partner's licence where the activity requires it
- Solution offered in at least one Arab country
- No final material regulatory or judicial sanction against the nominee during the measurement period
Indicators and weights
-
15%
Usage volume growth
Percentage change in the number of transactions or requests processed through the solution between 2024 and 2025, a measure that applies both to a solution sold to clients and to one a financial institution offers its customers free of charge
Points
- ≥ 50 % 100
- 20 – < 50 % 70
- 0 – < 20 % 40
- -100 – < 0 % 10
Evidence
Solution system report of transaction counts for both years, certified by internal audit or a chartered accountant
-
15%
Active client growth
Percentage change in active clients (paying institutions, or individuals with at least one transaction in the last 90 days of the year) between end-2024 and end-2025
Points
- ≥ 50 % 100
- 20 – < 50 % 70
- 0 – < 20 % 40
- -100 – < 0 % 10
Evidence
Billing or solution database report for both dates using the same method, with the list of institutional clients
-
15%
Client retention rate
Share of clients active at the start of 2025 who were still active at its end, using the same definition
Points
- 90 – < 100 % 100
- 75 – < 90 % 80
- 60 – < 75 % 50
- 0 – < 60 % 20
Evidence
Subscription system or solution database report for both dates
-
15%
Verified client impact
Average reduction in the time or cost of the targeted process, measured before and after implementation at three or more clients including the largest client by revenue (or, for a solution a financial institution offers its customers, across all its customers), in letters signed by the clients or reports from the institution's system
Points
- 50 – < 100 % 100
- 25 – < 50 % 80
- 10 – < 25 % 50
- 0 – < 10 % 20
Evidence
Signed letters from at least three clients with before and after figures, or the system report for a financial institution
-
10%
Live markets
Number of countries where the solution is live with at least one active client at end-2025
Points
- ≥ 4 100
- 2 – < 4 70
- 1 – < 2 40
Evidence
A client contract or invoice, or a licence or official launch, in each country
-
10%
Regulatory status
The solution's highest regulatory status in its main market at the end of the period
Points
- Full licence or final regulatory approval100
- Admitted to or graduated from a regulatory sandbox70
- Operating through a licensed partner50
- Activity not requiring a licence, per a documented legal opinion50
Evidence
Licence, sandbox admission letter, partnership contract or legal opinion
-
10%
Independent penetration test
A penetration test of the solution by an independent firm within the last 12 months, with all critical and high findings closed
Points
- Test done and critical and high findings closed100
- Not done or critical findings still open0
Evidence
Test report summary from the tester and a findings-closure certificate
Scored by the award committee
-
Novelty of the solution
10%- The first solution of its kind in the Arab region, addressing a documented problem with a new technical approach or business model that has no equivalent alternative100
- A substantial improvement on solutions available in the region, with a clear and demonstrable differentiator70
- A globally proven model brought to a new market with limited adaptation40
- No material difference from available solutions10
Each indicator gives 0 to 100 points; its share of the total is its weight. Ties are decided by the indicators listed first in the scorecard; payment or package never affects the score.
Cycle timeline
-
Done
Nominations open
-
Upcoming
Nominations close
-
Upcoming
Judging starts
-
Upcoming
Judging ends
-
Upcoming
Results announced
Times are in Asia/Riyadh (UTC+03:00).
Results
Results are announced only after final approval.